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About NovaSolo

  • 2 min read

NovaSolo is a Danish manufacturing company working with numerous furniture resellers in the world. Specialized in the creation of wooden furniture, NovaSolo has been distinguished since 1996 by its style inspired by the Nordic countries and its respectful management of forest resources.

The story of NovaSolo began with a young Danish man embarking on a worldwide journey with nothing but two wheels, he headed east eventually making his way to the world’s largest archipelago and has not left Indonesia since. That's how Bo Lauritzen and business partner Dahlia Nova established NovaSolo in the city of Solo in Central Java.

NovaSolo continues to be a family-owned furniture business, in operation since 1996. Created by founder Bo Lauritzen, a passionate world cyclist, sailor and father of six, who set upon building a company for his family. His Danish heritage continues to inform his designs – simple, beautiful and practical. In order to know who you are, you must find your calm.

NovaSolo is able to deliver anywhere in Europe, Asia and North America. This setup has enabled NovaSolo to develop a recognizable brand by providing a seamless service from product design to delivery to your business or home, all the while maintaining the feel of a mom and pop shop

Mission

To design and distribute quality furniture that is classic and practical in its design, and to provide reliable, authentic and professional service to all the customers we serve.

To maintain socially responsible practices in our procurement, employment, and partnerships that prioritizes quality over price.

Vision

To grow closer to our customers through the products we design, the channels by which we sell, and the regions in which we serve, while maintaining the ideals of an independent, family owned and operated company.

We want to stay relevant in a changing marketplace with a recognizable brand that embraces both the history and the future of NovaSolo’s journey.
 

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